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Cultural Impacts on International Business(wy17)

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ABSTRACT


This t。hesis is briefly to try to present b。efore r。eaders th。e main elements o。f cultural conflicts and their impacts on international business and to demonstrate the effect of culture’s various di。mensions on internati。onal business, such as languages, manners, customs, values and attitudes on the basis of a comparative study and analyses of their differe。n。ces as w。ell as similarities so as to find out some effective ways to avoid or mitigate the adve。rse impacts the cross-cultural elemen。ts might produce on international business. From the eye of the writ。er,。 every time a language and cultural barr。ier must be crossed, there is a potential communication problem, which will largely decides a success or failure of an international transaction; Values are shared beliefs or group norms that have been i。nternalize。d by individuals. Attitudes are evaluation。s of alternatives based。 on these values. Differen。ces in cultural values affect the way in which planning is executed, decisions are made, s。trategy is impleme。nted, and personnel are evaluated; Understanding m。anners and customs is especially important in business negotiations, because interpretations。 bas。ed on one’s own frame of reference may lead to a totally incor。rect conclusion. To solve c。ultural conflicts and coordinate those cultural elements in conduction of international busine。ss .



Key Words
Cult。ure, languages, values, customs, cross-cultural communication, international business


 


 


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